In today's world what is valued more? How messaging is said or how authentic the message is?
I challenge that being perceived as authentic is more valuable than being polished.
Today, over anything else, customers value relationship. Maybe instead of spending time grooming our images attempting to come close to perfection, people (including customers who, by the way, are people too), would find it easier to relate to business & organizations who are a little less perfect..... just like people.