Clearly, that has nothing to do with our conversation today.
So my first official foray into the world of learning 2.0 will be with the concept of web based communities in mind.
Community will continue be an important tool in the years to come. Already, a countless amount of learning occurs in web communities each day. The technically savvy demographic, clearly the first to embrace the internet, has been using it to communicate and learn for years. So the question is, why hasn't everyone embraced it?
As a former software developer myself, I noticed that much of the time when I would 'troll' the developer forums for the answer regarding an often obscure question, I would post my question but rarely would I answer questions other users had posted.
I never thought much about it at the time, but now I ask myself why is that? Why didn't I answer questions that I already knew the answer to?
After analysis, I could really only come up with 2 reasons.
- I lacked confidence in the answer
- I didn't benefit by answering the question
My theory is that people will only participate if they benefit from their participation. That may seem very selfish, and the truth of the matter is, it is!
Short of changing the focus of "the people" to the greater good, I suggest we merely find a way to capitalize on selfishness.
I recently finished reading a book about the power of crowdsourcing and the wisdom of crowds, (which you can preview here at www.wearesmarter.org), and while I enjoyed the book and the concepts therein, each of the businesses that capitalized on the model addressed the concern of "what's in it for me".
So the question is how do we make this work for the learning community? Is it something that can be developed into a product? These are some of the topics I will explore soon.
Next Time: Monetize, Incentivise, Sell Selfish!